What Is Digital Marketing & Why Does It Matter?

I love this business. And I have for more than 18 years – more if you count all the geekery I did before officially launching ForeFront. And one of the reasons for my affinity is the ever-changing nature of the industry, which works well with my attention span. Everyone here learns on a daily basis,…

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The New Age of Search Engine Optimization and UI

Combining Old School Marketing Strategy With New School SEO Tactics Flashback: MySpace was king, Miley Cyrus was still innocent, people bought the Nintendo Wii “for the exercise” and SEO was monkey simple. Search engine optimization throughout the 2000s was easy, man. Stuff your meta data, buy a bunch of irrelevant backlinks, copy and paste some…

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The Cobbler’s Kids Are No Longer Shoeless

Finally, after 2 years, dozens of design iterations, catfights, bickering, assassins and all manner of strife…we launched our new website. That might just have been the most painful process we’ve gone through short of a proctology exam. Why the fuss? Well, when you’re in the web design business, it’s kind of vital to have a…

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Immediate Feedback

A little marketing strategy I happened to catch that cantankerous gabber Rush Limbaugh on the radio today and he went off for a few minutes on the soon-to-be-introduced new Starbucks logo. The new logo has a couple of pretty conspicuous absences: no “Starbucks” or “coffee” anywhere to be found. This has caused quite a stir…

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