How to Use Yoast SEO on WordPress (Effectively)

The Benefits of the Plugin’s Free Version Are Pretty Awesome We prefer to hardcode the majority of website functionality to mitigate cybersecurity risk, give our developers more control and, honestly, have fewer things to routinely update. But there’s one free plugin that we always pull out of the bag when polishing off a site: Yoast…

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Digital Marketing During a Crisis

Digital Marketing Disaster Plan

What To Do Digitally During A Physical Lockdown COVID-19 is here, and with it comes uncertainty. Many of us, especially here in Ohio, are growing increasingly antsy about health, finances and the future. We’re washing our hands, checking Twitter and keeping it light around the office. While livelihoods and wellness are top of mind, we’re…

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SEO in 2020

SEO in 2020

Digital Marketing & Search Engine Optimization Predictions for the New Year By: Stephan Reed No one: Not a single soul: Google’s algorithm in 2019: *ABSOLUTE CHAOS* This past year was a wild one in the world of SEO, especially as it pertained to hyper-local search. BERT shook things up for long-tail searches. Neural Matching/The Bedlam…

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