Outsource AdWords Management

Paying for PPC Marketing

What to Expect When You Outsource AdWords Management The easiest way to get to #1 on Google for literally any phrase is to toss some money at AdWords and outbid the highest bidder. Still, though that method may be the simplest, it is not the smartest, nor is it the most cost-effective. Setting up an…

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What Is Digital Marketing & Why Does It Matter?

I love this business. And I have for more than 18 years – more if you count all the geekery I did before officially launching ForeFront. And one of the reasons for my affinity is the ever-changing nature of the industry, which works well with my attention span. Everyone here learns on a daily basis,…

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SEO in 2019

The Era of User Signaling, Image Optimization & Google My Business It’s that time of year again when we break out our crystal balls, put on our wizard hats and give our predictions for what the year 2019 will have in store for search engine optimization and digital marketing! Let’s rock. User Signals: Rewarding Websites…

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2019 Digital Marketing Checklist

1) Don’t Neglect Your Social Media Presence Another year has come and gone, and many companies have failed to pull their social media accounts off the back burner. If you’re looking to improve your company’s brand through digital marketing, a good place to start is by creating or updating your social media presence. How often…

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What Makes ‘Em Tick, What Makes ‘Em Click

Understanding User Intent Will Improve Your Conversion Rate (And SEO) To get more conversions, you have to take a step back and see the world through the eyes of your target audience. This requires checking the ego at the door and, in some cases, dumbing down your industry knowledge – at least for a little…

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Different Types of SEO Strategies

Foundation & Fluid SEO

Two Different (But Equally Important) Approaches to Search Engine Optimization Prior to 2018, you could watch an old, slow and spammy website with no mobile optimization regularly stomp your super-fresh site in the organic search rankings. This year, however, we’ve watched as giants fell and those that rested on their laurels lost big. Why were…

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How Russians Hacked the Election Digital Marketing

The Great Russian Electoral Catfish

How Russians Used “Good” Digital Marketing to Disrupt the 2016 Election On February 16, Special Counsel Robert Mueller indicted 13 Russian nationals and three Russian companies for their alleged interference in the 2016 U.S. presidential election. The primary charge was “Conspiracy to Defraud the United States” – which is, coincidentally, what these entities would consider…

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How to choose the best SEO company

Searching for Search Specialists

What to Watch for While Hunting For an SEO Expert Any specialist in the game will tell you that the best SEO is done in-house. However, the amount of time it takes to learn the ropes and hone the craft is simply not feasible for many companies, so they choose to outsource these duties. With…

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Fake News vs. Digital Content Marketing

Clickbait, Fake News & Your Brand Reputation

A Conversation About Ethical Content Marketing Conduct The web world saw a lot of crazy things throughout 2016. Harambe took over our hearts, meme culture took over the internet and, worst of all, fake news took over our news feeds. The collective gullibility of the common man, coupled with clicks-for-profit strategies and lucrative AdSense campaigns,…

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Top 5 Google Analytics Questions & Misconceptions

Dig Deeper Into Website Traffic Data for a Better Impression of SEO & Site Performance Google Analytics is one of the most powerful and versatile digital marketing tools you can get your hands on. The best part? The Small Business version (which is more than enough for 96% of all companies) is FREE. However, a…

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