Having Fun With Your Brand

Top Tips on Using a Unique Voice to Engage an Audience Believe it or not, consumers don’t always like to be force fed marketing-heavy sales pitches. Sometimes they like to snack on some light content and easy reading materials before making a final financial decision. Audiences seek your services, but they may also be looking…

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Immediate Feedback

A little marketing strategy I happened to catch that cantankerous gabber Rush Limbaugh on the radio today and he went off for a few minutes on the soon-to-be-introduced new Starbucks logo. The new logo has a couple of pretty conspicuous absences: no “Starbucks” or “coffee” anywhere to be found. This has caused quite a stir…

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