What Makes ‘Em Tick, What Makes ‘Em Click

Understanding User Intent Will Improve Your Conversion Rate (And SEO) To get more conversions, you have to take a step back and see the world through the eyes of your target audience. This requires checking the ego at the door and, in some cases, dumbing down your industry knowledge – at least for a little…

Read More
Writing Engaging SEO Content for Websites

The Writing’s on the Wall

The Impact of Strong Writing & Personality In Your SEO Efforts Maybe it’s a set of keywords you want your company to rank No. 1 for. Maybe it’s a strategy to improve the number of terms your being indexed for in general. Maybe it’s a concerted effort to work in more internal links, more SEO-friendly…

Read More

The Website Design Process

Follow our progress as ForeFront Web Builds Our New Site Behind the curtain – all the gritty details! I’ve mentioned this before, somewhere in the dusty basement of this blog – the hardest site we ever build is the one for our own company. We overthink, we suffer from paralysis by analysis and we backshelf…

Read More
How Russians Hacked the Election Digital Marketing

The Great Russian Electoral Catfish

How Russians Used “Good” Digital Marketing to Disrupt the 2016 Election On February 16, Special Counsel Robert Mueller indicted 13 Russian nationals and three Russian companies for their alleged interference in the 2016 U.S. presidential election. The primary charge was “Conspiracy to Defraud the United States” – which is, coincidentally, what these entities would consider…

Read More
2018 SEO Tips

SEO in 2018

Welcome to the Era of Cyber Security, Review Generation & (Of Course) Content Creation As things change, the more they stay the same – which is the name of the game for SEO in 2018. Google has crafted and amended its algorithm to reward web resources that present the best information, offer the greatest user…

Read More
Launching a new website checklist

Two-Minute Drill: Pre-Launch Preparation

Your 11th Hour Checklist Before Going Live With Your New Website Armed with a fresh design and engaging content, you’re ready to launch your new site – right? Maybe not. All too often, we watch websites go live without the proper clearance – and their SEO, conversion rates and brand reputation suffer for it. Sure,…

Read More
Fake News vs. Digital Content Marketing

Clickbait, Fake News & Your Brand Reputation

A Conversation About Ethical Content Marketing Conduct The web world saw a lot of crazy things throughout 2016. Harambe took over our hearts, meme culture took over the internet and, worst of all, fake news took over our news feeds. The collective gullibility of the common man, coupled with clicks-for-profit strategies and lucrative AdSense campaigns,…

Read More