Social Media Management
Social Media Management
Harnessing the Power of Social Media – Without Having to Do It Yourself
Having a strong social media game offers your company the ability to actively build its brand while generating leads and improving organic search rankings. This makes it a key component to any digital marketing campaign. As a full service digital marketing agency, we create effective, on-going social media management plans that will boost the entirety of your web presence.
The Recipe for Social Success: What We Do to Effectively Manage Your Social Media Presence
We customize our social media management plans based on exactly what our clients need. Have an internal team that already does daily posting? We can handle the more complex advertising and networking side of things. Completely absent online? We’ll do it all! At the very least, we will maintain your social media accounts by using the following posting guidelines:
- Twitter: 3 tweets per business day
- Facebook: 1 post per business day
- LinkedIn: 1-2 post per week*
- Instagram: 1-3 post per week*
- Timely responses to direct messages, inboxes & social media mentions
*based on your specific plan and needs
Leveraging (Only) the Platforms That Best Fit Your Company
Sure, we could handle social media posting via Facebook, Twitter, Instagram, LinkedIn, Pinterest, Snapchat & Vine (RIP). We’re pretty sure we can even log into our old MySpace accounts if need be, but you won’t always need these platforms. In fact, you may only need 2 or 3. We will help you figure out the best channels that suit your marketing goals – and nothing more. Because, as we like to say, a divorce attorney doesn’t need an Instagram account and Lil’ Wayne doesn’t need a LinkedIn.
Giving You the Keys to the Car
Have the internal team to handle all of your social media needs, but lack the know-how? No problem. Our team can teach yours the ins and outs of effective posting and advertising. We’ll show them the ropes, including best time of day to post, how to properly respond to mentions, when to boost posts and more.
Make the Most of Paid-For Posting and Social Media Ads
Depending on your needs, we can go a step further by diving into the metrics of your profiles and utilizing the data from these social media accounts to push promoted content through targeted ads and/or advertising on each individual platform. This next step in our social media plan allows your business to reach new customers and generate more conversions, leads, calls and purchase. We will promote certain content to specifically target potential audience groups by location, demographics, connections, behavior and interests.
“Can Social Media Actually Make Me Money?”
Oh, yes. And then some. But consistency and constant upkeep are required to get the most out of your social media presence – you get that through daily/weekly posting, solid customer service and timely social media interaction. Our clients see a return on this investment into social media strategy. When you consider 20 to 40% of consumers will spend more with a company that responds to customer service inquiries over social media, it’s not too hard to crack the code!
Best Foot Forward!
90% of brands use social media to increase brand awareness
A Stronger Signal: How Social Media Impacts SEO
A dedicated effort to your social media strategy also has the ability to boost your SEO. If a post gains traction, it may be indexed, successfully generating backlinks to your site when those on social media post links to your website. Additionally, you have the ability to find new consumers and build an audience through these social media platforms considering the billions of users that are using these websites. Customers pay attention to your socials – and so does Google!