Search Engine Optimization
SEO Company in Columbus, Ohio
A well-designed, well-coded site will not achieve desired results without substantial site traffic. Search Engine Optimization is the practice of optimizing a site to gain top placement within search engines for chosen keywords. And when you do everything right, you get the #1 spots and all the business that comes along with it.
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Wondering how your website’s SEO is performing? We’ll do the research, dig through the numbers and report back to you with our insights within 24 hours of receiving your request!
Search engine optimization practices change on a continual basis, but in general terms, SEO services are built upon two pillars:
On-page optimization entails addressing all factors within the site itself that lead to high search engine placement. This can include:
- In-depth keyword/key phrase research
- Review of all code to ensure it is optimized for the fastest loading speeds & security
(standard in all ForeFront Web developed sites)
- Tagging and size optimization of all images
- Meta title tag & description optimization
- Addition of XML site map
- Content marketing & revisions to ensure proper keyword frequency & density on key marketing pages
- Header hierarchy to prioritize content & ensure a greater user experience
- Strategic internal linking, formatting cues & other additional on-page SEO techniques that would probably make your eyes glaze over
Off-page optimization entails addressing factors throughout the Internet that will influence the rankings for your pages. This can include:
- Submission of site to major engines & directories
- Link building to boost authority
- Inclusion within major social networking & bookmarking sites
- Blog posts & guest posts
- Monthly website & SEO performance
Transparent Reporting: Righting The Wrongs of SEO Companies Past
You’ve probably heard of search engine optimization. You may have even “tried SEO” before. And if you’re like many organizations who contact us, you probably didn’t have the best experience. Many digital marketing agencies “perform services” without telling clients what they actually do. There’s no followup. No insight.
Don’t be dissuaded by the failures of past SEO companies! That’s not how ForeFront operates. As revenue-generating, ROI-boosting SEO experts, the only way to prove our worth is through granular reporting. We use a variety of analytic-tracking tools to answer your most pertinent questions and provide an easy-to-read description of what we’ve done, how it has impacted your web presence, what we intend to do next and why.
Doing Our Homework: The ForeFront Web Emphasis on Research
The techniques, methodology and practices of SEO are widespread. The industry is always evolving. While there are as many as 200 factors that the search engines consider when determining site placement within results, specific factors matter more than others – and we have the experience to know which of these factors need the most emphasis.
ForeFront Web’s SEO experts will apply all currently accepted “white hat” (techniques acknowledged and approved by search engines) strategies to achieve desired results. Our team is constantly researching Google algorithm updates and digital marketing trend shifts to further guide you in the search engine battlefield.
For more information about our SEO services, local SEO in Columbus Ohio or how ForeFront Web can boost your rankings, contact us today!