Helping You Grab Those Digital Conversions
No matter how gorgeous your website, no matter how thorough your digital marketing campaign – and the ones we do are, respectively, pretty gorgeous and thorough – there are a million reasons you may not be reaching members of your target audience. That’s where content comes in. Not only can well-executed content marketing strategy get those additional eyeballs on your website, it can supplement most, if not all, of your existing digital marketing strategy.
Content Marketing: What is it & Why Do I Need It?
In its simplest form, content marketing means conveying content – relevant to your products and services – to your target audience. It can take a variety of forms, from email marketing and infographics, to video and even memes, but the most common form by far is blogging. And though a spur-of-the-moment, off-the-top-of-the-head, we’re-using-way-too-many-hyphens-here blog post likely won’t make much difference in the grand scheme of things, a well-coordinated blog campaign can make an impact today and continue paying dividends well into the future.
Your website probably doesn’t change much from day to day, so new content is a highly reliable way to keep the traffic coming in.
Content Marketing Services: We Write Those Good Words
Here at ForeFront, we’re so keyed into optimal content marketing that we write pretty much everything with that in mind (our Christmas cards are a sight to see – full of links, bullet lists and calls to action). We go into every content marketing project with a strong understanding of what’s going to hook an audience. But our expertise in this field goes far beyond our knowledge of content marketing principles – we also know how to work with each client to figure out exactly who their ideal audience is, and go right after that crowd.
What We Can Do For You:
- Complete content creation for a brand new site
- Content refresh for your existing site
- On-page SEO
- Monthly blog posting
- Blog post optimization
- Email marketing and drip campaigns
- Creation of a target audience playbook
Our Process: Where Journalism Experience Meets SEO Expertise
The ForeFront Web content team comes from a background in journalism and feature writing, and a lot of the principles important to those fields carry over comfortably to content marketing. We’ll set up a content interview with you and your team to determine your priorities, your preferred clientele, your key branding principles, your ideal tone and all the other information relevant to your company and your industry. We’ll also dig through your website and other existing materials so we can understand your brand inside and out.
Then, we can combine everything we’ve learned from you with everything we’ve learned about SEO best practices – a considerable amount, not that we’re the types to brag about it – and put together blog posts and similar content that will expand your reach to new sections of your ideal clientele. And that outreach doesn’t stop the day your content goes live – it’ll hang out there, continuing to pull in traffic over time.
But Wait! There’s More!
For clients on our Success Plans, we can continue offering up great content to broaden your appeal. Want us to post new content for you on a set schedule? Sounds great! Need a one-off item promoting something in particular? We’re on it. Whatever setup makes sense to you will make sense to us.