Emi Pet


Building a Hyper-Local Web Presence for a Pet Grooming Salon

If there’s one thing that Emi from Emi Pet Salon & Boutique specializes in, more than anything else, it’s beautification, so when she handed the reigns of web design and her pet portfolios to us, aesthetics and functionality were going to be our keys to victory.

What They Needed:

  • A Complete Grooming of the Site Design
  • On-Page SEO
  • User-Friendly CMS
  • Hyper-Local Marketing Pages

Shaping a Reputation in Just One Glance

Peruse the pages of the pet care site and you’ll see exactly what we all were shooting for: high resolution photos of happy, freshly-groomed animals and a well-oiled appointment making machine. She hosts her services through a brick and mortar mainstay, but also through mobile capabilities. Both options are equally highlighted throughout, and we helped Emi establish herself as the premier boutique of pet supplies in Central Ohio.

A portfolio of before and afters exemplify just what you’re getting yourself into when you sign up for the best, most luxurious cat and dog care and services in Columbus. We even gave Emi the ability to feature an all-star pet of the week. How cute!

Owning a New Market in a Short Time

Because the salon’s success sky-rocketed after the launch, the crew wanted to open up shop in a new location – one that has a lot of fury foot traffic already, but was also a hot-bed for digital leads. Emi opened up shop in the Short North with some opulence, however there was much more money to be made & many more pups to be scrubbed! She came to us for advice, so we decided to create a hyper-local marketing landing page. One that spoke the verbiage of the people in the area. One that showcased all of the services she could offer.

The Outcome: A Rewarding Client/Agency Relationship

Emi was fantastic to work with. Whatever she wanted, we delivered. If she said “fetch,” we would find her a stick. She’s a unique business owner, so we had to make sure her site was reflective of that personality. Talking dogs, commentary from cats and grooming shots are littered throughout to add to the adorable factor. (Note: this is absolutely key for search engine optimization!)

The site has enjoyed a 96% increase in overall traffic. Of that robust boost, 51% was comprised of a drastic organic search jump. The Contact page has seen a 181% increase in hits, of which 135% have come from new organic search visitors. The Short North page is even holding it down above the fold whenever you search “Short North [insert pet grooming service here].”

When it comes to Columbus Ohio SEO, you could call us the reincarnation of Spuds Mackenzie. We’re just that dang cool!