Firefly’s mission is to offer independence to insurance brokers and better insurance pricing to individuals, and the company needed a website that enhanced the sense of freedom visitors experienced upon arrival. Not only did we design their new site with that comfort and independence in mind, we also built a back-end portal of all the company’s agents to easily obtain all the information they need about pricing, quoting and regulations on a routine basis. As you can see just over there to the right, their traffic and organic search numbers lit up when the new site went live.
A sustained 40% average increase in overall traffic month-to-month.
A sustained 53% average increase in organic search traffic month-to-month.