Transforming A Local Business Into A Nationwide Attraction

Hyperlocal dominance wasn’t a problem for our urban axe throwing friends at Dueling Axes. They owned the scene for everything related to axe throwing in Columbus, OH, but needed to reach a regional audience to bring in more guests. After taking a look at their existing website, we concluded they were missing a solid SEO strategy. We started a multi-dimensional Google Ads campaign and identified the highest-performing keywords and optimized the web copy – which caught the eyes of search engines and their target audience alike.

After seeing this success, Dueling Axes broke ground in Las Vegas. We replicated the existing campaign and this new location quickly rose to the top search results in the local area, but also nationally for “axe throwing near me” and “urban axe throwing lounge.” Needless to say, anyone looking for a thrill in the Buckeye State or Sin City is bound to cross paths with Dueling Axes.

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