Donaldson Plastic Surgery
Web Design for a Plastic Surgeon
Our friends at Donaldson Plastic Surgery faced a formidable challenge when they found that their once-thriving website was in need of a digital marketing facelift. The demand for their incredibly high level of service was out there, but they needed something more to help get them in front of these new faces – and something that would help generate more website leads. ForeFront Web worked closely with the Donaldson team to create something that speaks best to the established target audience, but also changes the way the industry thinks about plastic surgery website design!
In The Trenches: The Importance of Dominant SEO In An Aggressive Field
For more than a decade, the SEO landscape of the plastic surgery industry has been a shining example of just how competitive things can get. Every nook and crevice needed to be accounted for – no broken links, no image unturned. We even ditched our typical 301 redirect mapping protocol and, instead, migrated the exact same URL structures when launching the new website to minimize any potential drop in SEO power the internal pages and blogs may have accrued over time.
This level of detail made the transition from old site to new site smoother than a wrinkle-relaxed face!
Conversions & Transformations: Give The People What They Want, When They Want It
Conversion Rate Optimization is mission-critical for Donaldson Plastic Surgery. Their service offerings are robust, their approach is wholesome and their level of patient care and empathy is second to none. Everyone who comes to the site should know that! On each page, we structured the information to answer the most pressing questions first, before flowing into more nuanced details. We provided visitors with a number of ways to get in touch with the Donaldson team – including a sticky call-to-action that scrolls with the page – and ensured that there was a Contact Us message when a situation calls more information or action.
We have since launched a multi-pronged digital marketing campaign to get this incredible cosmetic surgery group in front of even more eyes and to help more people live with even greater confidence after talking with Dr. Donaldson!