Dave Thomas Foundation For Adoption
Already playing a crucially important role with its mission of substantially growing the number of adoptions from foster care, the Dave Thomas Foundation came to us to build a new website that would make convenient and accessible all the resources visitors might need. We simplified access to the Foundation’s immense resource library, added tracking capabilities so they could see which campaigns were most effective and why, and set things up so they could quickly and painlessly add new content whenever a new campaign was launched. The results are crystal clear: major increases in downloads of resource and adoption guides, and big boosts to organic search traffic and conversion rates.
Adoption Guides
148% increase in Digital Adoption Guide downloads when compared year-to-year
Conversion Rate
19.9% of visitors submit a form, order a guide, make a call, download a resource or convert in some other way
Dave Thomas Foundation For Adoption
The Dave Thomas Foundation connects children in need with families with open arms, open hearts and open doors. To dramatically increase the number of adoptions from foster care, the foundation needed a website that could quickly present all necessary resources in an organized fashion and drive home their incredible message of compassion.
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