Local Boutique Survives and Thrives As Owners Out Hustle COVID-19
Unique Strategies & Good Old-Fashioned Hard Work Help Boho 72 Endure
Unless you’ve just emerged from a silent retreat a la Jared Leto style, you know that everyone is feeling the effects of COVID-19. Even bigger corporations are struggling in some way or another. Still, some businesses are hustling and persevering, even as the world is in disarray. Boho 72 Boutique in Dublin, Ohio, is doing just that. With their two-woman team, they’ve adapted to the current crazy circumstances to survive and thrive.
In the past, Boho 72 had relied on in-store purchases rather than online sales, and really only featured a few items on their site. Clair explained that as regulations were on the horizon and shut downs were imminent, they knew they had to start moving merchandise to their online store – and quickly. Thankfully, they had some experience previously using their site. So, they already had a feel on utilizing their site and tracking inventory before everything hit. What really stands out about Boho 72, though, is how they implemented new and unique strategies, and went back to their social media roots to market themselves and maintain sales.
Their most unique strategy, though, has been the implementation of their “bag drops.” Once the storefront closed, calls kept coming in with inquiries about merchandise and sizing. Some customers even requested FaceTime shopping sessions. To satisfy customer requests and reduce the number of returns, Jamie started taking orders and delivering bags of clothes and accessories to customers. Et voila the Bag Drop was born. Curious as to how it works? Here’s their procedure:
- Jamie takes an order from a customer. She packs the items and will even throw in a few extra items she thinks might work for the customer as well. If the customer is between sizes, she includes both so they can choose.
- The customer’s credit card number is securely taken for assurance and to make the check out process smooth.
- Jamie drops off the bag of merchandise.
- The customer simply keeps wanted items, and anything that doesn’t quite fit is returned and quarantined before going back in stock.
Rise And Grind
Jamie and Clair have put in the hard work to maintain their shoppers and keep customer relations alive and well. Not to mention, they’ve understood that as the times have changed, their merchandise must as well. With stay at home orders and quarantine getting more serious, spring events like weddings and graduations were cancelled. That means more customers would be at home. So, they shifted to more easy to wear, everyday items rather than elegant summer dresses. Boho 72 still includes dressier items, but I would bet my last clean pair of sweats that people aren’t exactly lounging or working from home in summer frocks. Simply paying attention to customer needs and making those changes have helped Boho 72 to stay in business. Plus, they can pay their rent!