The Era of User Signaling, Image Optimization & Google My Business It’s that time of year again when we break out our crystal balls, put on our wizard hats and give our predictions for what the year 2019 will have in store for search engine optimization and digital marketing! Let’s rock. User Signals: Rewarding Websites…
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Understanding User Intent Will Improve Your Conversion Rate (And SEO) To get more conversions, you have to take a step back and see the world through the eyes of your target audience. This requires checking the ego at the door and, in some cases, dumbing down your industry knowledge – at least for a little…
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Follow our progress as ForeFront Web Builds Our New Site Behind the curtain – all the gritty details! I’ve mentioned this before, somewhere in the dusty basement of this blog – the hardest site we ever build is the one for our own company. We overthink, we suffer from paralysis by analysis and we backshelf…
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2018 Version! We’ve been building websites for more than 17 years, and this question has been posed to us in a number of ways. In this day and age, it’s more commonly presented as, “what kind of budget range are we looking at – we won’t hold you to anything.” Such a simple question, but…
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The no page left behind initiative A seemingly infinite amount of user-created content and blogs are all fighting for the greatest exposure and attention in the wonderful world of the web. Could a few word changes and graphics make the difference between someone reading or leaving? Does anyone actually read this thing? Is this worth…
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It’s the end of the year – a perfect time to spruce up your website! Here are a handful of things that you can knock out, ordered from simple to more complex: 1. Analyze your analytics If you don’t have any analytics on your site, get them on there NOW. Google Analytics is free, and…
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All in all, it was a good meeting. Our new client was happy, and we were looking forward to beginning the project. As we were about to leave, one of their managers asked, off-handedly, “So how do you think you’ll want to design the site?” I paused. “Well, that depends. What do you want your…
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Nobody goes into a web project planning to make the next Hindenburg – which is a good thing, because that project took five years to get off the ground. Still, otherwise-respectable companies with good intentions manage to churn out aberrations that would make the MySpace faithful blush with shame. Here are the most common mistakes,…
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A mobile website primer People LOVE their smartphones, and judging by news stories about texters falling into a mall fountain or off a pier, perhaps a little too much. But they’re certainly changing how we use the web; by the end of this year, more than half of all internet traffic will happen via mobile…
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I’ve spent considerable time over the last week bringing a new employee up to speed on a variety of topics. He’ll be performing many duties for us (such is the joy/curse of working for a smallish firm), and among those tasks will be consulting with prospective new clients about their current sites. After I walked…
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