Understanding User Intent Will Improve Your Conversion Rate (And SEO) To get more conversions, you have to take a step back and see the world through the eyes of your target audience. This requires checking the ego at the door and, in some cases, dumbing down your industry knowledge – at least for a little…
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Follow our progress as ForeFront Web Builds Our New Site Behind the curtain – all the gritty details! I’ve mentioned this before, somewhere in the dusty basement of this blog – the hardest site we ever build is the one for our own company. We overthink, we suffer from paralysis by analysis and we backshelf…
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2018 Version! We’ve been building websites for more than 17 years, and this question has been posed to us in a number of ways. In this day and age, it’s more commonly presented as, “what kind of budget range are we looking at – we won’t hold you to anything.” Such a simple question, but…
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The no page left behind initiative A seemingly infinite amount of user-created content and blogs are all fighting for the greatest exposure and attention in the wonderful world of the web. Could a few word changes and graphics make the difference between someone reading or leaving? Does anyone actually read this thing? Is this worth…
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It’s the end of the year – a perfect time to spruce up your website! Here are a handful of things that you can knock out, ordered from simple to more complex: 1. Analyze your analytics If you don’t have any analytics on your site, get them on there NOW. Google Analytics is free, and…
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All in all, it was a good meeting. Our new client was happy, and we were looking forward to beginning the project. As we were about to leave, one of their managers asked, off-handedly, “So how do you think you’ll want to design the site?” I paused. “Well, that depends. What do you want your…
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Nobody goes into a web project planning to make the next Hindenburg – which is a good thing, because that project took five years to get off the ground. Still, otherwise-respectable companies with good intentions manage to churn out aberrations that would make the MySpace faithful blush with shame. Here are the most common mistakes,…
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A mobile website primer People LOVE their smartphones, and judging by news stories about texters falling into a mall fountain or off a pier, perhaps a little too much. But they’re certainly changing how we use the web; by the end of this year, more than half of all internet traffic will happen via mobile…
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I’ve spent considerable time over the last week bringing a new employee up to speed on a variety of topics. He’ll be performing many duties for us (such is the joy/curse of working for a smallish firm), and among those tasks will be consulting with prospective new clients about their current sites. After I walked…
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Finally, after 2 years, dozens of design iterations, catfights, bickering, assassins and all manner of strife…we launched our new website. That might just have been the most painful process we’ve gone through short of a proctology exam. Why the fuss? Well, when you’re in the web design business, it’s kind of vital to have a…
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