Understanding User Intent Will Improve Your Conversion Rate (And SEO) To get more conversions, you have to take a step back and see the world through the eyes of your target audience. This requires checking the ego at the door and, in some cases, dumbing down your industry knowledge – at least for a little…
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Two Different (But Equally Important) Approaches to Search Engine Optimization Prior to 2018, you could watch an old, slow and spammy website with no mobile optimization regularly stomp your super-fresh site in the organic search rankings. This year, however, we’ve watched as giants fell and those that rested on their laurels lost big. Why were…
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The Impact of Strong Writing & Personality In Your SEO Efforts Maybe it’s a set of keywords you want your company to rank No. 1 for. Maybe it’s a strategy to improve the number of terms your being indexed for in general. Maybe it’s a concerted effort to work in more internal links, more SEO-friendly…
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Follow our progress as ForeFront Web Builds Our New Site Behind the curtain – all the gritty details! I’ve mentioned this before, somewhere in the dusty basement of this blog – the hardest site we ever build is the one for our own company. We overthink, we suffer from paralysis by analysis and we backshelf…
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How Russians Used “Good” Digital Marketing to Disrupt the 2016 Election On February 16, Special Counsel Robert Mueller indicted 13 Russian nationals and three Russian companies for their alleged interference in the 2016 U.S. presidential election. The primary charge was “Conspiracy to Defraud the United States” – which is, coincidentally, what these entities would consider…
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2018 Version! We’ve been building websites for more than 17 years, and this question has been posed to us in a number of ways. In this day and age, it’s more commonly presented as, “what kind of budget range are we looking at – we won’t hold you to anything.” Such a simple question, but…
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Your 11th Hour Checklist Before Going Live With Your New Website Armed with a fresh design and engaging content, you’re ready to launch your new site – right? Maybe not. All too often, we watch websites go live without the proper clearance – and their SEO, conversion rates and brand reputation suffer for it. Sure,…
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What to Watch for While Hunting For an SEO Expert Any specialist in the game will tell you that the best SEO is done in-house. However, the amount of time it takes to learn the ropes and hone the craft is simply not feasible for many companies, so they choose to outsource these duties. With…
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A Conversation About Ethical Content Marketing Conduct The web world saw a lot of crazy things throughout 2016. Harambe took over our hearts, meme culture took over the internet and, worst of all, fake news took over our news feeds. The collective gullibility of the common man, coupled with clicks-for-profit strategies and lucrative AdSense campaigns,…
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5 Tips to Dominating the Local & Regional SEO Landscape Whether you’ve been a part of the local business environment for decades or you’re just starting out, local SEO is going to be a key component of your marketing efforts as you move forward into the digital future. However, you’re juggling all the things that…
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