Is Google My Business Worth It?

How You Can Make The Most Of Your Google Business Listing & Rank Higher Locally By Scott Kasun Optimizing your Google My Business page takes time and effort, and keeping it updated takes even more. Is all the effort worth it? Regardless of whether you are a local, regional, national or international company, the simple…

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Local Boutique Survives and Thrives As Owners Out Hustle COVID-19

Unique Strategies & Good Old-Fashioned Hard Work Help Boho 72 Endure Unless you’ve just emerged from a silent retreat a la Jared Leto style, you know that everyone is feeling the effects of COVID-19. Even bigger corporations are struggling in some way or another. Still, some businesses are hustling and persevering, even as the world…

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How to Use Yoast SEO on WordPress (Effectively)

The Benefits of the Plugin’s Free Version Are Pretty Awesome We prefer to hardcode the majority of website functionality to mitigate cybersecurity risk, give our developers more control and, honestly, have fewer things to routinely update. But there’s one free plugin that we always pull out of the bag when polishing off a site: Yoast…

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Digital Marketing During a Crisis

Digital Marketing Disaster Plan

What To Do Digitally During A Physical Lockdown COVID-19 is here, and with it comes uncertainty. Many of us, especially here in Ohio, are growing increasingly antsy about health, finances and the future. We’re washing our hands, checking Twitter and keeping it light around the office. While livelihoods and wellness are top of mind, we’re…

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SEO in 2020

SEO in 2020

Digital Marketing & Search Engine Optimization Predictions for the New Year By: Stephan Reed No one: Not a single soul: Google’s algorithm in 2019: *ABSOLUTE CHAOS* This past year was a wild one in the world of SEO, especially as it pertained to hyper-local search. BERT shook things up for long-tail searches. Neural Matching/The Bedlam…

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What Should I Write Blog Posts About?

Getting Over the Inertia and Creating Regular Posts by Scott Kasun One of the reasons we have (reluctantly) been creating more and more sites in WordPress is thanks to its core capability: blogging. Most people don’t realize (or remember) that WordPress started as a blogging platform before the world’s developers morphed it into the most…

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how-long-websites

How Long Does It Take to Make a Website?

or A Compendium on the Similarities Between Websites and Pizza Let’s say, for a moment, that you run a pizza shop. And you happen to be an experienced pizza chef; proficient in all pizza creation techniques and styles. You make all your pizzas from scratch, starting with the dough. You offer several types of sauces,…

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What Is Mobile-First Indexing, and Should I Worry?

On July 1, 2019, Google will move to mobile-first indexing by default for all new websites. Throw that out at your next social gathering, and just guess who the big hit of the party will be. Obviously, when you put something like that out there, you’ll be inundated with frantic questions and panicked reactions. Rest…

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Outsource AdWords Management

Paying for PPC Marketing

What to Expect When You Outsource AdWords Management The easiest way to get to #1 on Google for literally any phrase is to toss some money at AdWords and outbid the highest bidder. Still, though that method may be the simplest, it is not the smartest, nor is it the most cost-effective. Setting up an…

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What Is Digital Marketing & Why Does It Matter?

I love this business. And I have for more than 18 years – more if you count all the geekery I did before officially launching ForeFront. And one of the reasons for my affinity is the ever-changing nature of the industry, which works well with my attention span. Everyone here learns on a daily basis,…

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