What Should I Write Blog Posts About?

Getting Over the Inertia and Creating Regular Posts by Scott Kasun One of the reasons we have (reluctantly) been creating more and more sites in WordPress is thanks to its core capability: blogging. Most people don’t realize (or remember) that WordPress started as a blogging platform before the world’s developers morphed it into the most…

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how-long-websites

How Long Does It Take to Make a Website?

or A Compendium on the Similarities Between Websites and Pizza Let’s say, for a moment, that you run a pizza shop. And you happen to be an experienced pizza chef; proficient in all pizza creation techniques and styles. You make all your pizzas from scratch, starting with the dough. You offer several types of sauces,…

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What Is Mobile-First Indexing, and Should I Worry?

On July 1, 2019, Google will move to mobile-first indexing by default for all new websites. Throw that out at your next social gathering, and just guess who the big hit of the party will be. Obviously, when you put something like that out there, you’ll be inundated with frantic questions and panicked reactions. Rest…

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Outsource AdWords Management

Paying for PPC Marketing

What to Expect When You Outsource AdWords Management The easiest way to get to #1 on Google for literally any phrase is to toss some money at AdWords and outbid the highest bidder. Still, though that method may be the simplest, it is not the smartest, nor is it the most cost-effective. Setting up an…

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What Is Digital Marketing & Why Does It Matter?

I love this business. And I have for more than 18 years – more if you count all the geekery I did before officially launching ForeFront. And one of the reasons for my affinity is the ever-changing nature of the industry, which works well with my attention span. Everyone here learns on a daily basis,…

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WordPress: Should I Buy a Theme or Have One Custom Built?

How to Get a Great Site and Avoid Common Mistakes WordPress is an interesting beast. It’s not often (outside of ecommerce platforms) for prospective clients to specify the platform for a site build, but for the last few years, WordPress is the regular request. That’s fine with us, since we know it like the lyrics…

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SEO in 2019

The Era of User Signaling, Image Optimization & Google My Business It’s that time of year again when we break out our crystal balls, put on our wizard hats and give our predictions for what the year 2019 will have in store for search engine optimization and digital marketing! Let’s rock. User Signals: Rewarding Websites…

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2019 Digital Marketing Checklist

1) Don’t Neglect Your Social Media Presence Another year has come and gone, and many companies have failed to pull their social media accounts off the back burner. If you’re looking to improve your company’s brand through digital marketing, a good place to start is by creating or updating your social media presence. How often…

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The New Old ForeFront Web

  “In this world, you’re either growing or you’re dying so get in motion and grow.” – Lou Holtz A (Very) Little History A few years after college, I landed my first job within the technology sector. For a lifelong geek during the dawning of the Internet age, I couldn’t have been happier. I spent…

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What Makes ‘Em Tick, What Makes ‘Em Click

Understanding User Intent Will Improve Your Conversion Rate (And SEO) To get more conversions, you have to take a step back and see the world through the eyes of your target audience. This requires checking the ego at the door and, in some cases, dumbing down your industry knowledge – at least for a little…

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