Digital Marketing During a Crisis

Digital Marketing Disaster Plan

What To Do Digitally During A Physical Lockdown COVID-19 is here, and with it comes uncertainty. Many of us, especially here in Ohio, are growing increasingly antsy about health, finances and the future. We’re washing our hands, checking Twitter and keeping it light around the office. While livelihoods and wellness are top of mind, we’re…

Read More
SEO in 2020

SEO in 2020

Digital Marketing & Search Engine Optimization Predictions for the New Year By: Stephan Reed No one: Not a single soul: Google’s algorithm in 2019: *ABSOLUTE CHAOS* This past year was a wild one in the world of SEO, especially as it pertained to hyper-local search. BERT shook things up for long-tail searches. Neural Matching/The Bedlam…

Read More

Is Google My Business Worth It?

How You Can Make The Most Of Your Google Business Listing & Rank Higher Locally By Scott Kasun Optimizing your Google My Business page takes time and effort, and keeping it updated takes even more. Is all the effort worth it? Regardless of whether you are a local, regional, national or international company, the simple…

Read More

What Should I Write Blog Posts About?

Getting Over the Inertia and Creating Regular Posts by Scott Kasun One of the reasons we have (reluctantly) been creating more and more sites in WordPress is thanks to its core capability: blogging. Most people don’t realize (or remember) that WordPress started as a blogging platform before the world’s developers morphed it into the most…

Read More

What Is Mobile-First Indexing, and Should I Worry?

On July 1, 2019, Google will move to mobile-first indexing by default for all new websites. Throw that out at your next social gathering, and just guess who the big hit of the party will be. Obviously, when you put something like that out there, you’ll be inundated with frantic questions and panicked reactions. Rest…

Read More

What Is Digital Marketing & Why Does It Matter?

I love this business. And I have for more than 18 years – more if you count all the geekery I did before officially launching ForeFront. And one of the reasons for my affinity is the ever-changing nature of the industry, which works well with my attention span. Everyone here learns on a daily basis,…

Read More

SEO in 2019

The Era of User Signaling, Image Optimization & Google My Business It’s that time of year again when we break out our crystal balls, put on our wizard hats and give our predictions for what the year 2019 will have in store for search engine optimization and digital marketing! Let’s rock. User Signals: Rewarding Websites…

Read More

What Makes ‘Em Tick, What Makes ‘Em Click

Understanding User Intent Will Improve Your Conversion Rate (And SEO) To get more conversions, you have to take a step back and see the world through the eyes of your target audience. This requires checking the ego at the door and, in some cases, dumbing down your industry knowledge – at least for a little…

Read More
Different Types of SEO Strategies

Foundation & Fluid SEO

Two Different (But Equally Important) Approaches to Search Engine Optimization Prior to 2018, you could watch an old, slow and spammy website with no mobile optimization regularly stomp your super-fresh site in the organic search rankings. This year, however, we’ve watched as giants fell and those that rested on their laurels lost big. Why were…

Read More
Writing Engaging SEO Content for Websites

The Writing’s on the Wall

The Impact of Strong Writing & Personality In Your SEO Efforts Maybe it’s a set of keywords you want your company to rank No. 1 for. Maybe it’s a strategy to improve the number of terms your being indexed for in general. Maybe it’s a concerted effort to work in more internal links, more SEO-friendly…

Read More