Understanding User Intent Will Improve Your Conversion Rate (And SEO) To get more conversions, you have to take a step back and see the world through the eyes of your target audience. This requires checking the ego at the door and, in some cases, dumbing down your industry knowledge – at least for a little…
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Two Different (But Equally Important) Approaches to Search Engine Optimization Prior to 2018, you could watch an old, slow and spammy website with no mobile optimization regularly stomp your super-fresh site in the organic search rankings. This year, however, we’ve watched as giants fell and those that rested on their laurels lost big. Why were…
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The Impact of Strong Writing & Personality In Your SEO Efforts Maybe it’s a set of keywords you want your company to rank No. 1 for. Maybe it’s a strategy to improve the number of terms your being indexed for in general. Maybe it’s a concerted effort to work in more internal links, more SEO-friendly…
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How Russians Used “Good” Digital Marketing to Disrupt the 2016 Election On February 16, Special Counsel Robert Mueller indicted 13 Russian nationals and three Russian companies for their alleged interference in the 2016 U.S. presidential election. The primary charge was “Conspiracy to Defraud the United States” – which is, coincidentally, what these entities would consider…
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Welcome to the Era of Cyber Security, Review Generation & (Of Course) Content Creation As things change, the more they stay the same – which is the name of the game for SEO in 2018. Google has crafted and amended its algorithm to reward web resources that present the best information, offer the greatest user…
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Your 11th Hour Checklist Before Going Live With Your New Website Armed with a fresh design and engaging content, you’re ready to launch your new site – right? Maybe not. All too often, we watch websites go live without the proper clearance – and their SEO, conversion rates and brand reputation suffer for it. Sure,…
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What to Watch for While Hunting For an SEO Expert Any specialist in the game will tell you that the best SEO is done in-house. However, the amount of time it takes to learn the ropes and hone the craft is simply not feasible for many companies, so they choose to outsource these duties. With…
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5 Tips to Dominating the Local & Regional SEO Landscape Whether you’ve been a part of the local business environment for decades or you’re just starting out, local SEO is going to be a key component of your marketing efforts as you move forward into the digital future. However, you’re juggling all the things that…
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Combine Transparency With a Variety of Marketing Channels to Create the Ultimate Trust-Based Strategy When it comes to effective digital marketing, it’s all about communicating a sense of transparency in hopes of establishing customer trust. It’s not about sales. It’s not about numbers. It’s about sculpting an ideal landscape for your potential client. When you…
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Everything You Need to Know About Google’s AI-Based RankBrain & Its Effect on SEO When ranking websites, search engines scour the web, seeking out digital properties that best answer the questions and information requests of users. There are more than 200 factors (some with 50 variations) to consider when building a site that ranks well….
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