Giving a Dental Practice Something to Smile About
Magnolia Dental gives the gift of personal self-confidence by creating smiles that could light up the entire Schottenstein Center. However, their previous website lacked the flair, brilliance and branding that the practice has built its reputation on. So, ForeFront stepped in to save the day! The result? All smiles.
What They Needed:
- An increase in organic search visibility in new cities & communities
- A comforting design that was consistent across each page
- An easier way for new patients to make appointments across all platforms & devices
- Content marketing to engage users & help the practice rank higher in the search results
The 1st Step: Proving Our SEO Expertise
The relationship between ForeFront Web and Magnolia Dental didn’t start out with a full website design. It actually began with initial content marketing and on-page SEO – a completely understandable approach for a dental practice looking for a digital marketing partner it could grow with!
We kicked things off (on the old site) with a complete content overhaul. We built out a powerhouse services page, performed all necessary on-page SEO enhancements, cleaned-up broken links and added strategic calls-to-action everywhere. Additionally, we brought backlinking into the mix, boosting the overall site domain authority and increasing search visibility new Central Ohio cities and communities. This, alone, resulted in crazy increases in Organic Search (~45% average) and some of the highest monthly conversions the site had ever seen!
The Next Phase: Building a Website to Handle New Clients & Locations
After proving ourselves worthy of long-term partnership, it was time to create something new for Magnolia Dental. Something that shined. Something that best represented their brand and approach, while also possessing the ability to scale upward as they brought in more locations. We already had the brilliantly-written SEO content, so the next order of business was to simplify the process, gives users a bunch of different ways to request more information and deliver a design that Magnolia could be proud of!
Like a Great Smile, Digital Marketing Requires Upkeep
We continue to team up with Magnolia Dental on a monthly basis to further their push for search engine domination! We have established a new location merger process to ensure seamless growth as they acquire new practices and increase their presence throughout Central Ohio. Together, we combine content marketing with off-page SEO and AdWords management to connect new patients with the best dentists in Ohio.
So, What Happened After All the SEO & Website Changes?
Avg. 96% (+22) new leads each month
Avg. 48% increase in Organic traffic
Avg. 59% increase in overall visits each month
Decreased paid-search budget by 50%