Dave Thomas Foundation For Adoption
Serving An Amazing Cause
The Dave Thomas Foundation connects children in need with families with open arms, open hearts and open doors. To dramatically increase the number of adoptions from foster care, the foundation needed a website that could quickly present all necessary resources in an organized fashion and drive home their incredible message of compassion.
What They Needed:
- A new website that is easy to use for all ages & levels of Internet experience, across all platforms
- A resource library with intricate analytics & downloads tracking capabilities
- An engaging design with strong messaging & visuals to inspire families
- A plan to help expand the foundation’s search engine visibility both nationally & internationally
Bringing Together Future Families
Prior to building a new website for the Dave Thomas Foundation, ForeFront Web worked with their team to make routine cosmetic changes to the site and provide any traffic reporting we could. However, the foundation deserved a site that not only best reflected their message on each page, but also gave them complete back-end control and analytic transparency. And that’s exactly what we did!
Building What’s Best For Everybody
Instead of having to spend hours (and even days) designing and building out landing pages for new campaigns, we developed the site with specific content blocks so that the DTF team could easily create fresh pages whenever they want. Perhaps the greatest feature of all is the robust resource library! Users (and families looking to grow a little bigger) can conveniently navigate this section of the site and find exactly which document, resource or guide they’re looking for. In short, we simplified the user experience while also building up the overall messaging strength.
The world of adoption relies heavily on that well-executed messaging, information dissemination and experimentation with various marketing techniques to discover the best ways to connect families. We gave this site a well-organized blog section so that the DTF could publish press releases, news articles, adoption stories and supporter spotlights. We also made every single order and digital download trackable so the foundation could track which campaigns were most effective on an incredibly granular level.
Getting Stronger Each Day With Continued Reporting, Consulting & Development
As we like to say, our work just begins once a site is launched! We continue our digital marketing partnership with the Dave Thomas Foundation by delivering intricate downloads, order and analytics reports each month, allowing the organization to reallocate its resources to the methods that perform the best. On top of this, we assist their marketing team with everything else: from AdWords management, to building new pages, to tweaking existing designs, to continued on-page SEO.
See The Numbers For Yourself…
148% increase in Digital Adoption Guide downloads when compared year-to-year
159% increase in physical Resources Guide orders when compared year-to-year
Organic Traffic Search
A sustained 5% average increase in Organic Search month-to-month
19.9% of visitors submit a form, order a guide, make a call, download a resource or convert in some other way