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Go With The Flow

The Top 5 Most Useful Trigger Rigs from Shopify Flow To help minimize the workload for developers and store managers, Shopify has officially released Shopify Flow – an automation application that leverages triggers to streamline development tasks. It’s an excellent tool for the developer with way too much on his or her plate and the…

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Launching a new website checklist

Two-Minute Drill: Pre-Launch Preparation

Your 11th Hour Checklist Before Going Live With Your New Website Armed with a fresh design and engaging content, you’re ready to launch your new site – right? Maybe not. All too often, we watch websites go live without the proper clearance – and their SEO, conversion rates and brand reputation suffer for it. Sure,…

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How to choose the best SEO company

Searching for Search Specialists

What to Watch for While Hunting For an SEO Expert Any specialist in the game will tell you that the best SEO is done in-house. However, the amount of time it takes to learn the ropes and hone the craft is simply not feasible for many companies, so they choose to outsource these duties. With…

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Fake News vs. Digital Content Marketing

Clickbait, Fake News & Your Brand Reputation

A Conversation About Ethical Content Marketing Conduct The web world saw a lot of crazy things throughout 2016. Harambe took over our hearts, meme culture took over the internet and, worst of all, fake news took over our news feeds. The collective gullibility of the common man, coupled with clicks-for-profit strategies and lucrative AdSense campaigns,…

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Your Local SEO Guide

5 Tips to Dominating the Local & Regional SEO Landscape Whether you’ve been a part of the local business environment for decades or you’re just starting out, local SEO is going to be a key component of your marketing efforts as you move forward into the digital future. However, you’re juggling all the things that…

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Top 5 Digital Marketing Lessons Learned at InboundCon 2016: Full Funnel

Combine Transparency With a Variety of Marketing Channels to Create the Ultimate Trust-Based Strategy When it comes to effective digital marketing, it’s all about communicating a sense of transparency in hopes of establishing customer trust. It’s not about sales. It’s not about numbers. It’s about sculpting an ideal landscape for your potential client. When you…

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Insane In the RankBrain

Everything You Need to Know About Google’s AI-Based RankBrain & Its Effect on SEO When ranking websites, search engines scour the web, seeking out digital properties that best answer the questions and information requests of users. There are more than 200 factors (some with 50 variations) to consider when building a site that ranks well….

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Top 5 Google Analytics Questions & Misconceptions

Dig Deeper Into Website Traffic Data for a Better Impression of SEO & Site Performance Google Analytics is one of the most powerful and versatile digital marketing tools you can get your hands on. The best part? The Small Business version (which is more than enough for 96% of all companies) is FREE. However, a…

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Top 5 Ways to Keep Your Website Clean

Monthly Routine Maintenance for a Well-Groomed Site & Better SEO Much like the Rolling Stones in 1965, a dormant website can’t get no satisfaction. Broken links, faulty contact forms, stale content and images that look like they haven’t been changed since the days of grunge rock are all factors that could deter users from engaging…

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The New Age of Search Engine Optimization and UI

Combining Old School Marketing Strategy With New School SEO Tactics Flashback: MySpace was king, Miley Cyrus was still innocent, people bought the Nintendo Wii “for the exercise” and SEO was monkey simple. Search engine optimization throughout the 2000s was easy, man. Stuff your meta data, buy a bunch of irrelevant backlinks, copy and paste some…

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