Is Google My Business Worth It?

How You Can Make The Most Of Your Google Business Listing & Rank Higher Locally By Scott Kasun Optimizing your Google My Business page takes time and effort, and keeping it updated takes even more. Is all the effort worth it? Regardless of whether you are a local, regional, national or international company, the simple…

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What Should I Write Blog Posts About?

Getting Over the Inertia and Creating Regular Posts by Scott Kasun One of the reasons we have (reluctantly) been creating more and more sites in WordPress is thanks to its core capability: blogging. Most people don’t realize (or remember) that WordPress started as a blogging platform before the world’s developers morphed it into the most…

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How to Ban Someone From A Facebook Business Page Who Hasn’t Liked It

It’s Time to Silence That Super Annoying Troll – Once & For All! Social media has given everyone a voice, but it has also given everyone the opportunity to troll, spam and simply go into business for themselves all over your organization’s timeline. Facebook Business isn’t perfect, obviously, so these nefarious folks have found a…

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how-long-websites

How Long Does It Take to Make a Website?

or A Compendium on the Similarities Between Websites and Pizza Let’s say, for a moment, that you run a pizza shop. And you happen to be an experienced pizza chef; proficient in all pizza creation techniques and styles. You make all your pizzas from scratch, starting with the dough. You offer several types of sauces,…

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What Is Mobile-First Indexing, and Should I Worry?

On July 1, 2019, Google will move to mobile-first indexing by default for all new websites. Throw that out at your next social gathering, and just guess who the big hit of the party will be. Obviously, when you put something like that out there, you’ll be inundated with frantic questions and panicked reactions. Rest…

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Outsource AdWords Management

Paying for PPC Marketing

What to Expect When You Outsource AdWords Management The easiest way to get to #1 on Google for literally any phrase is to toss some money at AdWords and outbid the highest bidder. Still, though that method may be the simplest, it is not the smartest, nor is it the most cost-effective. Setting up an…

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What Is Digital Marketing & Why Does It Matter?

I love this business. And I have for more than 18 years – more if you count all the geekery I did before officially launching ForeFront. And one of the reasons for my affinity is the ever-changing nature of the industry, which works well with my attention span. Everyone here learns on a daily basis,…

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WordPress: Should I Buy a Theme or Have One Custom Built?

How to Get a Great Site and Avoid Common Mistakes WordPress is an interesting beast. It’s not often (outside of ecommerce platforms) for prospective clients to specify the platform for a site build, but for the last few years, WordPress is the regular request. That’s fine with us, since we know it like the lyrics…

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SEO in 2019

The Era of User Signaling, Image Optimization & Google My Business It’s that time of year again when we break out our crystal balls, put on our wizard hats and give our predictions for what the year 2019 will have in store for search engine optimization and digital marketing! Let’s rock. User Signals: Rewarding Websites…

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Grading Our 2018 SEO Predictions

At the start of the year, we highlighted a couple of trends that we thought would be at the forefront (see what we did there?) of digital marketing strategies. Let’s go through the list to see how we did. 1) Cybersecurity & Trust As predicted, this was a big issue in 2018, and we even…

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