Is Google My Business Worth It?

How You Can Make The Most Of Your Google Business Listing & Rank Higher Locally By Scott Kasun Optimizing your Google My Business page takes time and effort, and keeping it updated takes even more. Is all the effort worth it? Regardless of whether you are a local, regional, national or international company, the simple…

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Local Boutique Survives and Thrives As Owners Out Hustle COVID-19

Unique Strategies & Good Old-Fashioned Hard Work Help Boho 72 Endure Unless you’ve just emerged from a silent retreat a la Jared Leto style, you know that everyone is feeling the effects of COVID-19. Even bigger corporations are struggling in some way or another. Still, some businesses are hustling and persevering, even as the world…

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How to Use Yoast SEO on WordPress (Effectively)

The Benefits of the Plugin’s Free Version Are Pretty Awesome We prefer to hardcode the majority of website functionality to mitigate cybersecurity risk, give our developers more control and, honestly, have fewer things to routinely update. But there’s one free plugin that we always pull out of the bag when polishing off a site: Yoast…

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Digital Marketing During a Crisis

Digital Marketing Disaster Plan

What To Do Digitally During A Physical Lockdown COVID-19 is here, and with it comes uncertainty. Many of us, especially here in Ohio, are growing increasingly antsy about health, finances and the future. We’re washing our hands, checking Twitter and keeping it light around the office. While livelihoods and wellness are top of mind, we’re…

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A Winning Cause

Giving Back to Our Community Through Youth Sports By Garth Bishop For those of us of a certain age (and/or those of us with zero athletic talent), the idea of a price tag attached to school sports teams – much less a prohibitive one – can still seem bizarre. But pay-to-play fees are a reality….

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Choice Versus Usability

Unlimited Choices Are Good … Right? By Scott Kasun “Yeah, but your scientists were so preoccupied with whether or not they could that they didn’t stop to think if they should.” –Ian Malcolm, Jurassic Park When I was a kid, you had four choices when it came to watching television: NBC, ABC, CBS and PBS…

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SEO in 2020

SEO in 2020

Digital Marketing & Search Engine Optimization Predictions for the New Year By: Stephan Reed No one: Not a single soul: Google’s algorithm in 2019: *ABSOLUTE CHAOS* This past year was a wild one in the world of SEO, especially as it pertained to hyper-local search. BERT shook things up for long-tail searches. Neural Matching/The Bedlam…

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What Should I Write Blog Posts About?

Getting Over the Inertia and Creating Regular Posts by Scott Kasun One of the reasons we have (reluctantly) been creating more and more sites in WordPress is thanks to its core capability: blogging. Most people don’t realize (or remember) that WordPress started as a blogging platform before the world’s developers morphed it into the most…

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How to Ban Someone From A Facebook Business Page Who Hasn’t Liked It

It’s Time to Silence That Super Annoying Troll – Once & For All! Social media has given everyone a voice, but it has also given everyone the opportunity to troll, spam and simply go into business for themselves all over your organization’s timeline. Facebook Business isn’t perfect, obviously, so these nefarious folks have found a…

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how-long-websites

How Long Does It Take to Make a Website?

or A Compendium on the Similarities Between Websites and Pizza Let’s say, for a moment, that you run a pizza shop. And you happen to be an experienced pizza chef; proficient in all pizza creation techniques and styles. You make all your pizzas from scratch, starting with the dough. You offer several types of sauces,…

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