Digital Marketing During a Crisis

Digital Marketing Disaster Plan

What To Do Digitally During A Physical Lockdown COVID-19 is here, and with it comes uncertainty. Many of us, especially here in Ohio, are growing increasingly antsy about health, finances and the future. We’re washing our hands, checking Twitter and keeping it light around the office. While livelihoods and wellness are top of mind, we’re…

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lindy infante foundation

A Winning Cause

Giving Back to Our Community Through Youth Sports By Garth Bishop For those of us of a certain age (and/or those of us with zero athletic talent), the idea of a price tag attached to school sports teams – much less a prohibitive one – can still seem bizarre. But pay-to-play fees are a reality….

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Choice Versus Usability

Unlimited Choices Are Good … Right? By Scott Kasun “Yeah, but your scientists were so preoccupied with whether or not they could that they didn’t stop to think if they should.” –Ian Malcolm, Jurassic Park When I was a kid, you had four choices when it came to watching television: NBC, ABC, CBS and PBS…

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SEO in 2020

SEO in 2020

Digital Marketing & Search Engine Optimization Predictions for the New Year By: Stephan Reed No one: Not a single soul: Google’s algorithm in 2019: *ABSOLUTE CHAOS* This past year was a wild one in the world of SEO, especially as it pertained to hyper-local search. BERT shook things up for long-tail searches. Neural Matching/The Bedlam…

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Is Google My Business Worth It?

How You Can Make The Most Of Your Google Business Listing & Rank Higher Locally By Scott Kasun Optimizing your Google My Business page takes time and effort, and keeping it updated takes even more. Is all the effort worth it? Regardless of whether you are a local, regional, national or international company, the simple…

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What Should I Write Blog Posts About?

Getting Over the Inertia and Creating Regular Posts by Scott Kasun One of the reasons we have (reluctantly) been creating more and more sites in WordPress is thanks to its core capability: blogging. Most people don’t realize (or remember) that WordPress started as a blogging platform before the world’s developers morphed it into the most…

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How to Ban Someone From A Facebook Business Page Who Hasn’t Liked It

It’s Time to Silence That Super Annoying Troll – Once & For All! Social media has given everyone a voice, but it has also given everyone the opportunity to troll, spam and simply go into business for themselves all over your organization’s timeline. Facebook Business isn’t perfect, obviously, so these nefarious folks have found a…

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how-long-websites

How Long Does It Take to Make a Website?

or A Compendium on the Similarities Between Websites and Pizza Let’s say, for a moment, that you run a pizza shop. And you happen to be an experienced pizza chef; proficient in all pizza creation techniques and styles. You make all your pizzas from scratch, starting with the dough. You offer several types of sauces,…

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What Is Mobile-First Indexing, and Should I Worry?

On July 1, 2019, Google will move to mobile-first indexing by default for all new websites. Throw that out at your next social gathering, and just guess who the big hit of the party will be. Obviously, when you put something like that out there, you’ll be inundated with frantic questions and panicked reactions. Rest…

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Outsource AdWords Management

Paying for PPC Marketing

What to Expect When You Outsource AdWords Management The easiest way to get to #1 on Google for literally any phrase is to toss some money at AdWords and outbid the highest bidder. Still, though that method may be the simplest, it is not the smartest, nor is it the most cost-effective. Setting up an…

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