This is a simple statement that may often elicit a resounding “duh!”, but sometimes the goal of selling product on an Ecommerce Website gets lost. How do we let this happen? It all starts with losing sight of the website design objectives. The greatest offenders often start with slider “stories”. Here is a slider tale to convey this point with an imaginary online lemonade distributor:
I want 6 sliders on my Ecommerce site home page:
- Slider 1 – This is a picture of me with my first lemonade stand at age 4
- Slider 2 – This is a picture of me winning a blue ribbon at the county fair
- Slider 3 – This is an animated graphic of a pterodactyl flying down to the White House with tank of lemonade and Arnold Schwarzenegger on his back, using a hose to spray lemonade on a nuclear missile to short out the electronics in the warhead.
And so on…
Now granted, the pterodactyl idea is pretty cool, but the cost for animation design and royalties to the Governator just may push this project out of budget. This web design plan also assumes that your customer is so interested in the story that they will watch 120 seconds of slider displays, rather than find the product they want to purchase in your online store. The last thing we want to do is distract people from clicking on the lemonade products BUY NOW button, which is what we really want.
Where ecommerce site development is concerned, always keep your focus on selling your product.