Category Archives: Strategy

The Purpose-Driven Website

Posted on January 29, 2013 by forefrontweb

All in all, it was a good meeting. Our new client was happy, and we were looking forward to beginning the project. As we were about to leave, one of their managers asked, off-handedly, “So how do you think you’ll … Continue reading →

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3 Easy Ways to Accidentally Ruin Your Next Web Project

Posted on December 11, 2012 by forefrontweb

Nobody goes into a web project planning to make the next Hindenburg – which is a good thing, because that project took five years to get off the ground. Still, otherwise-respectable companies with good intentions manage to churn out aberrations … Continue reading →

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Goin’ Mobile – Get Your Website Mobile Friendly

Posted on October 2, 2012 by forefrontweb

People LOVE their smartphones, and judging by news stories about texters falling into a mall fountain or off a pier, perhaps a little too much. But they’re certainly changing how we use the web; by the end of this year, more than … Continue reading →

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Why Does My Website Suck?

Posted on June 2, 2011 by forefrontweb

I’ve spent considerable time over the last week bringing a new employee up to speed on a variety of topics. He’ll be performing many duties for us (such is the joy/curse of working for a smallish firm), and among those … Continue reading →

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The Cobbler’s Kids Are No Longer Shoeless

Posted on February 25, 2011 by forefrontweb

Finally, after 2 years, dozens of design iterations, catfights, bickering, assassins and all manner of strife…we launched our new website. That might just have been the most painful process we’ve gone through short of a proctology exam. Why the fuss? Well, when … Continue reading →

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Immediate Feedback

Posted on January 6, 2011 by forefrontweb

I happened to catch that cantankerous gabber Rush Limbaugh on the radio today and he went off for a few minutes on the soon-to-be-introduced new Starbucks logo. The new logo has a couple of pretty conspicuous absences: no “Starbucks” or … Continue reading →

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To Blog or Not to Blog

Posted on March 19, 2010 by forefrontweb

A blog primer One of the questions that we get on a regular basis (it’s right up there with, “you don’t get out socially much, do you?”) is: “what is a blog and can it really help my business?” The … Continue reading →

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