THE IMPORTANCE OF QUALITY WEBSITE CONTENT

The no page left behind initiative

by ForeFront Web
Nov 21, 2014

A seemingly infinite amount of user-created content and blogs are all fighting for the greatest exposure and attention in the wonderful world of the web.

Could a few word changes and graphics make the difference between someone reading or leaving? Does anyone actually read this thing? Is this worth the time? ...
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SEO TIPS – NEWS JACKING WITH A BLOG

Search Engine Optimization that isn’t as scary as it sounds

by Wallace Kittredge
May 22, 2014

How often have you found a great article that you read and said to yourself, “This would be perfect to share on Facebook for my clients”? You copy that URL, paste it into your status, and click that share button with a sense of pride. What you didn’t realize is that you are missing out on a huge opportunity....
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SEO Exercise – Live and In Action

by Scott Kasun
February 24, 2014

SEO is a tricky beast, and it’s only getting trickier. It’s a very strange business – in essence, what you are trying to do is influence a completely autonomous third party. To further complicate things, that third party gets all prickly about being influenced (take a look at what Matt Cutts, head of Google’s Webspam team, has to say about guest blogging). But when the end game can mean many thousands (and even millions) of dollars in business, it’s an inevitable eventuality....
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Writing Web Content

by Scott Kasun
January 09, 2014

So you’re the lucky one that gets to prepare the content for your website. I have good news for you – it’s some of the easiest writing you’ll ever do. Once you learn a few tricks, it’s a breeze....
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The Purpose-Driven Website

by ForeFront Web
February 2, 2013

All in all, it was a good meeting. Our new client was happy, and we were looking forward to beginning the project. As we were about to leave, one of their managers asked, off-handedly, "So how do you think you'll want to design the site?"

I paused. "Well, that depends. What do you want your site to do?"

This was a question they'd never asked themselves before.

Our clients knew they had to have a website - all their competitors have...
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3 Easy Ways to Accidentally Ruin Your Next Web Project

by ForeFront Web
December 12, 2012

Nobody goes into a web project planning to make the next Hindenburg - which is a good thing, because that project took five years to get off the ground. Still, otherwise-respectable companies with good intentions manage to churn out aberrations that would make the MySpace faithful blush with shame. Here are the most common mistakes, and how to avoid them.

1. Overestimate Your Commitment

The rush of planning a website is l...
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Why Does My Website Suck?

by Scott Kasun
June 2, 2012

I've spent considerable time over the last week bringing a new employee up to speed on a variety of topics. He'll be performing many duties for us (such is the joy/curse of working for a smallish firm), and among those tasks will be consulting with prospective new clients about their current sites.

After I walked him through the analysis of several sites, he finally posed a question to me, "just what makes a website suck?"

That's not an e...
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The Cobbler's Kids Are No Longer Shoeless

by Scott Kasun

Finally, after 2 years, dozens of design iterations, catfights, bickering, assassins and all manner of strife...we launched our new website. That might just have been the most painful process we've gone through short of a proctology exam.

Why the fuss? Well, when you're in the web design business, it's kind of vital to have a good website (of course, that didn't stop us from leaving the old creaky site with squirrely navigation out there for ...
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You Don't Need an SEO Guy

by Scott Kasun

Wait...did a guy from a firm offering SEO services actually just say that?

So there you are with your beautiful, well designed, look-at-me website. It's got intuitive navigation, a great call to action, pretty photos, and a killer web stats package just waiting to give you an in-depth analysis of your visitors.Problem is, Google isn't looking at you, and your site is just sitting there collecting cyberdust.

The solution? Ask any...
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eNewsletters - The Basics

by Scott Kasun

It's true - email newsletters are a great way to stay in touch with your clients and to disseminate important information on a regular basis. They're also very cost effective, and you'll never wind up with a thousand of them sitting in the mail room waiting to be mailed out.

There's just a few things to take into consideration to get the most out of them; and more importantly to avoid winding up in that dreaded virtual circular file - the spam ...
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To Blog or Not to Blog

A blog primer

by Scott Kasun

One of the questions that we get on a regular basis (it's right up there with, "you don't get out socially much, do you?") is: "what is a blog and can it really help my business?"

The easy part of the question is the definition - a blog (which is a geekspeak mashup of the term "web log") is really just an online diary, rant or diatribe. The tougher question to answer is whether or not it will hel...
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